Blog
The Noble Edge Effect: Why Travelers Trust Advisors Who Stand for Something
Imagine this: A traveler is choosing between two travel advisors. Both offer a similar trip to Finland. Same hotels. Same excursions. Similar price. But one advisor’s website includes stories about working with local guides, supporting community tourism, and partnering with eco-lodges that reinvest in conservation. The other website lists the itinerary and contact form. Guess…
How Travel Advisors Can Use Empathy to Win More Business
Let me ask you something. Do you think you’re empathic? There’s a good chance you’re thinking, yes. That’s because, being in the business of travel, you listen. You care. You want your clients to have amazing trips. But that’s just table stakes. The difference between an average advisor and top performers is this: Top performers…
Most Travel Agents Don’t Have an AI Problem. They Have a Positioning Problem.
I’m going to say something, and many of you aren’t going to like it. For many travel advisors, the real issue isn’t tools. It’s that your business isn’t clearly positioned, differentiated, or consistently in front of the right audience. Let’s take a pause. Now, let’s take a look at AI. Many agents experimenting with AI…
The Tomato Experiment and the Secret to Selling More Travel
Welcome back to another PROTip! Behavioral psychology has a lot to teach travel advisors about persuasion. One of the most useful lessons comes from something often called the Tomato Experiment, or, if you’re really hardcore, the Dilution Effect. This study illustrates a very simple truth about selling. Adding more benefits to your sales pitch actually…
Stop Chasing “Yes”: What Chris Voss Can Teach Marketers About Smarter Persuasion
Marketers and advertisers love “Yes.” We live for it. “Yes, let’s run that campaign.” “Yes, we’ll increase the budget.” “Yes, let’s move forward.” But here’s the uncomfortable truth: “Yes” is often a lie. Chris Voss, former FBI hostage negotiator and author of Never Split the Difference, argues that chasing “Yes” too fast is one of…
Availability Bias: The Sneaky Psychological Block That Keeps Travel Advisors from Making More Money
Let’s start with something every travel advisor knows too well. A client emails you and says, “We want to go somewhere warm in February. What do you recommend?” And without skipping a beat, your brain jumps straight to Cancun or Punta Cana. You just booked three couples there last month. It is recent. It is…
Here’s How to Hack Motivation and Stay in the Game
Hey everybody – let’s talk about something nobody talks about enough… Motivation. That little fire in your belly that once had you waking up pumped to sell dream vacations and plan honeymoons in Santorini. But now? Well…maybe that fire has been toned down a bit. Maybe the business side of Travel is not as easy…
The Science Of Permission Marketing After 25 Years!
Seth Godin’s Seminal Work Stands Up Today revisits one of the classics, lets slip into the Go Back machine and see if the ideas Seth Godin pioneered 25 years ago today as see if it still stands up, shall we? For simple context, in 1999 a relatively new author launched a book that would change…
Do You Know The Law Of Sacrifice?
There are laws when it comes to marketing. Things you need to do to win. Most don’t pay attention. They’re the foolish ones. The Law Of Sacrifice The winners – they know what they’re doing and how to succeed. They follow the laws. And of all the laws in marketing…perhaps the hardest one of them…
The 3-Step Process To Become A Super Communicator
Just identify one of the three conversation types to win! Today I want to share with you the process of turning you into a super-communicator in three easy steps. Why is this even important? It matters because strong, healthy relationships are the key to: Yep, the trifecta of life. Harvard researchers followed over 700 people…
The ‘Did You Know’ and Reverse DYK Sales Tactic
Simple, effective ways to turn a lost opportunity into a future win Did you ever hear the story from way back in the 1970’s 😉 about the young man named Sylvester Stallone was trying to make it as an actor? His claim to fame at the time was only a small role in the film…
The Science of TIMING
Because many times, timing IS everything! In today’s edition, we’re covering Temporal Landmarks and Temporal Discounting. What are they and how you can use both to drive more business? What the heck are Temporal Landmarks? You already know, there are days…and then… there are days. Surprisingly they are not all equal 😉 Temporal Landmarks are…
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