Imagine this: A traveler is choosing between two travel advisors. Both offer a similar trip to Finland. Same hotels. Same excursions. Similar price. But one advisor’s website includes stories about working with local guides, supporting community tourism, and partnering with eco-lodges that reinvest in conservation. The other website lists the itinerary and contact form. Guess…
I’m going to say something, and many of you aren’t going to like it. For many travel advisors, the real issue isn’t tools. It’s that your business isn’t clearly positioned, differentiated, or consistently in front of the right audience. Let’s take a pause. Now, let’s take a look at AI. Many agents experimenting with AI…
Welcome back to another PROTip! Behavioral psychology has a lot to teach travel advisors about persuasion. One of the most useful lessons comes from something often called the Tomato Experiment, or, if you’re really hardcore, the Dilution Effect. This study illustrates a very simple truth about selling. Adding more benefits to your sales pitch actually…
Marketers and advertisers love “Yes.” We live for it. “Yes, let’s run that campaign.” “Yes, we’ll increase the budget.” “Yes, let’s move forward.” But here’s the uncomfortable truth: “Yes” is often a lie. Chris Voss, former FBI hostage negotiator and author of Never Split the Difference, argues that chasing “Yes” too fast is one of…
Hey everybody – let’s talk about something nobody talks about enough… Motivation. That little fire in your belly that once had you waking up pumped to sell dream vacations and plan honeymoons in Santorini. But now? Well…maybe that fire has been toned down a bit. Maybe the business side of Travel is not as easy…
There are laws when it comes to marketing. Things you need to do to win. Most don’t pay attention. They’re the foolish ones. The Law Of Sacrifice The winners – they know what they’re doing and how to succeed. They follow the laws. And of all the laws in marketing…perhaps the hardest one of them…
Because many times, timing IS everything! In today’s edition, we’re covering Temporal Landmarks and Temporal Discounting. What are they and how you can use both to drive more business? What the heck are Temporal Landmarks? You already know, there are days…and then… there are days. Surprisingly they are not all equal 😉 Temporal Landmarks are…
It’s not just singles grabbing some solo adventure time! So, what exactly is Solo Travel? The name kind of gives it away, right? Solo travel is simply people seeing the world alone. Like so many other trends… solo traveling was around pre-pandemic. But now that we are post-pandemic, this trend has taken off. Big time!…
Align your marketing with deep interests Niching waaaay down. It’s something a lot of us have heard before, it’s how travel advisors reinvented themselves over the past 25 years, but when it comes to putting it into practice for growing your business today… well, that’s not always an easy thing to do. Here’s a story. …
Love endures… and so does romance travel! Today let’s talk about continued opportunities abound in the Romance Travel sector, specifically the shifting trends on the wedding and honeymoon markets. There’s a recent study conducted by The Knot. They talked to over 25,000 people from all over the world, and whereas the macro trends stay familiar,…
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