I’m going to say something, and many of you aren’t going to like it. For many travel advisors, the real issue isn’t tools. It’s that your business isn’t clearly positioned, differentiated, or consistently in front of the right audience. Let’s take a pause. Now, let’s take a look at AI. Many agents experimenting with AI…
Seth Godin’s Seminal Work Stands Up Today revisits one of the classics, lets slip into the Go Back machine and see if the ideas Seth Godin pioneered 25 years ago today as see if it still stands up, shall we? For simple context, in 1999 a relatively new author launched a book that would change…
The Welcome email, it all stops or starts there! Collecting emails and building up a database of names is arguably one of the most important steps you can take in building your business. The more names…the more opportunities you have to sell. And if you are collecting email addresses – then you need a strong…
As simple as turning nouns into verbs to get the action you want We just drove this one off the showroom floor. So buckle up and get ready to speed up sales! Today, we’re going to be continuing with our series on communication with Magic Words! As an advisor, there are times you need to…
Keep it short and on point to convert more In today’s edition, I’m going to share with you an insight I know will help improve your copy: magic bullets! Bullet points are the workhorse in sales copy. They: But most of us don’t use bullets to their full potential. That changes today. In this issue,…
Make stronger connections. Build Your Business! Today we are talking about connecting with people through better conversations. Not long ago, a friend of mine introduced me to his friend, let’s call him, Steve We had a nice hour-long conversation……well… conversation is a bit of a stretch. The 60 minutes we were together I was the…
Ready to barrel up on some office communication principles that will help free up more of your time? Look at any organization, no matter the size, and you’ll find a problem with internal communication. It’s Always. A. Challenge. Why? Because we’re not very good at communicating (or listening but that is a topic for another…
Get more Replies with these simple guidelines. Cold emails aren’t met with open arms much of the time, but the reasons are obvious if you put yourself in the reader’s shoes, so we got some piping hot tips from you today. Here’s what we’ve got on the burner: COLD PITCH This story is bananas. I…
Don’t overthink, just start by sharing something simple every day. In this post, we are going to spend some time getting you better with social media. Let’s start with the big picture… In today’s world, you need to be active on the social front to stay relevant. Every brand does. From the big players to…
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