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Piñata Edition: #2
Industrial Tourism, Blueprint for more followers, 4 question social media flip! Welcome to our quarterly Piñata Edition!! Not familiar? We scour the web, pull out cool ideas, and put it together for you. All you need to do is break it open and see what special things spill out. Ya ready? Let’s go! 1. Is…
What is the Law of 100?
Bottom Line: Do ‘it’ 100 times before giving up! Let’s start with a story. Not long ago, I was having coffee with a friend of mine who is a successful real estate agent in a nearby town. He was telling me that his business was doing well…but wondered how much better he could be doing…
Developing Your Personal Brand [5 Simple Steps]
A personal brand takes consistency, but the rewards are enormous! Today let’s talk about building your personal brand. I started thinking about this topic after reading a recent edition of the Hampton newsletter. If you’re not familiar – it’s a community for tech entrepreneurs. You can connect with other members and share challenges, ask questions,…
Cultivating Reviews Delivers Everytime
Learn how to ask for maximum results! Today let’s talk about client reviews. Specifically: A Short Breakdown Of Today’s Business Environment It’s tough out there. No matter what business you are in you’re faced with more competition than ever before. There’s no loyalty. And the customer is more demanding – wanting things done faster and…
Advocate For Yourself The A.B.E Way
[Spoiler Alert] Most people still don’t know the value of a travel advisor! Today’s topic: Do your customers Really understand what YOU – a modern day travel advisor – actually does and provides? It’s time to fasten your seatbelts. We are ready for lift-off. A Story Not long ago I had the chance to connect with…
The Most Important Email You’ll Ever Send
The Welcome email, it all stops or starts there! Collecting emails and building up a database of names is arguably one of the most important steps you can take in building your business. The more names…the more opportunities you have to sell. And if you are collecting email addresses – then you need a strong…
Why Content Strategy and Sales Enablement Go Hand In Hand
It shouldn’t come as a big surprise — the use of relevant and targeted content can drive more conversations and help close more business. And given the trend that more and more customers are doing research before they even talk to a salesperson, makes having the right information available a must have in business today. Period….
When A Crisis Happens… How Quickly Can You Inform Frontline Advisors?
When a crisis hits how are you communicating what’s going on with your advisors? This is a huge issue in the travel space. And in today’s world with wars, pandemics and who knows what else happening – having the right process in place is absolutely critical. Advisors are the key connection to the end customer…
The Trap of Sunk Cost
And The Steps To Avoid Getting Swallowed By It The following is from Into Thin Air: A Personal Account of the Mt. Everest Disaster by Jon Krakauer: The plan was straightforward. Some could argue even foolproof. Reach the summit by 2:00 pm. Anything later and climbers needed to turn around and head back to camp….
The Learning Revolution Is Here
In 2019 Amazon made a bold move. It hired Stanford University professor Candace Thille. This move signaled a distinct shift when it comes employee training. Let’s start with the current state of the state. Our system for educating the next generation of workers coming out of college is not keeping pace. And the training and continual…
4 KILLER SALES TRAINING MISTAKES ~ REVEALED
These 4 mistakes are costing you time and money. So, I wanted to add some clarity as you move towards planning your trade strategy and make it easier for you to improve your engagement results. IS YOUR SALES TRAINING PLATFORM MAKING THESE MISTAKES? CHANCES ARE — THE ANSWER IS YES! I think we can all…
Six Keys To Influence Almost Anyone [Part 6 Scarcity]
Be unique with your offers and add an element of urgency! Oh hello there! So glad you made it back to the sixth and final principle of influence. I’m wrapping up with the king of creating urgency…. scarcity. Now, I don’t know about the rest of y’all, but I see the scarcity principle used All….
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